Regulation · United Kingdom
CMA requirement on Google’s search business for publisher controls over AI uses
The UK Competition and Markets Authority imposed a requirement on Google’s search business to give publishers controls over whether their content powers AI search features, including an option to exclude content from AI-model fine-tuning. The regulator described the measure as strengthening publishers’ bargaining position over content deals.
- In force
Updated
What it requires
- Give publishers controls over whether their content powers AI search features.
- Provide an option to exclude publisher content from AI-model fine-tuning.
Who it affects
Google’s search business must provide the controls to publishers.
Timeline
The UK Competition and Markets Authority imposed the requirement on Google’s search business. Our story