Generative AI in Marketing & Advertising

1. 1

   TBWA Korea unveiled AIM by TBWA targeting brand recommendations across generative AI, while McKenna Townsend launched an AI search optimisation tool for marine brands.

   marketech apacMarine Industry News
2. 2

   London’s Obsero raised €1 million to help brands improve visibility in AI-powered search.

   EU-Startups
3. 3

   New AI transparency requirements were enacted for advertisers and deployers.

   Inside Global Tech
4. 4

   New lawsuits question whether brands can use AI to alter individuals’ appearances.

   The Fashion Law

CIOTrade pressMCP is changing the questions marketers can afford to askOct 14Inside Global TechNew AI Transparency Requirements Enacted For Advertisers And DeployersOct 1414850.comGuest Column: Badmouthing AI marketing is all the rage, but false AI accusations hurt local businessesOct 14

• UMD Smith School Introduces AI-Driven MS in Marketing Program for Fall 2027 | NewswiseNewswise · Oct 14
• Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?Adweek · Trade press · Oct 14
• Shortlist Revealed: 2026 ADWEEK Experiential AwardsAdweek · Trade press · Oct 14
• Why travelers are switching their favorite brandsFortune · Oct 14
• Square’s First Standalone Kiosk Features An AI Ordering AssistantAdweek · Trade press · Oct 14
• When Everyone Has the Same Technology, What Sets Brands Apart?Adweek · Trade press · Oct 14
• Are Hotels Treading A Fine Line Between Smart AI Marketing And Losing The Human Touch?TechRound · Oct 13
• ACAM launches framework to help marketers adapt to AI research productsMediaweek · Oct 13
• AI means that brands need to fight two battles, suggests new Australian Centre for AI in Marketing reportMumbrella · Oct 13
• Omnicom’s Ben Hovaness: Brands Need a Unified Response to AIYahoo Finance · Oct 13
• Brands must now be chosen twice, first by AI and then by the customerAdNews · Oct 13
• The AI-generated Tasmanian public transport campaign labelled AI 'slop'AdNews · Oct 13

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