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Marketing & Advertising: AI Creative, Agents, Discovery—and the Value Gap
Identify developments in AI-assisted creative production, agent access and brand discovery in marketing and advertising, distinguish adoption from demonstrated value, and choose observable signals to monitor.
An evidence-led look at AI-related developments in advertising creative, agent access and brand discovery, with practical guidance on separating adoption from business value and three observable signals to monitor.
Sources
- Svedka Hands Its Next Super Bowl Ad to the Public After Polarizing AI Debut — Adweek
- Zocdoc Opens Its Platform to AI Agents — Adweek
- Coty aims to unleash AI’s potential in brand discovery, visibility — Mass Market Retailers
- AI Makes Video Cheaper – Brands Should Ask For More, Not Pay Less — VideoWeek
- AI and the Future of Marketing: 2026 Edition — Basis
- AI Marketing in 2026: The Confidence Gap — Cim Dahir / PUSH
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