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Qualcomm's 'Holy Grail': Generative AI Is Coming to Phones Soon

Howard Lee

Aug 25, 2023

Qualcomm's 'Holy Grail': Generative AI Is Coming to Phones Soon


Qualcomm, the chipmaker known for its Snapdragon processors, is making a big bet on generative AI. The company has said that it plans to bring generative AI to smartphones in the near future, calling it its "Holy Grail."


Generative AI is a type of artificial intelligence that can create new content, such as images, videos, and text. It is still in its early stages, but it has the potential to revolutionize many aspects of our lives.

Qualcomm believes that generative AI will be a major feature of future smartphones. The company has been developing generative AI technology for several years, and it is now starting to integrate it into its chips.


One of the ways that Qualcomm plans to use generative AI in smartphones is to improve the camera. The company's chips will be able to generate realistic images even in low-light conditions. They will also be able to remove noise and blur from images.


Qualcomm also believes that generative AI can be used to improve the display on smartphones. The company's chips will be able to generate more realistic images and videos, and they will also be able to create new types of content, such as interactive AR experiences.


In addition to the camera and display, Qualcomm also believes that generative AI can be used to improve other aspects of smartphones, such as the voice assistant and the battery life. The company's chips will be able to generate more natural-sounding voices for the voice assistant, and they will also be able to optimize the battery life by generating content that is more efficient to process.


The arrival of generative AI on smartphones is a significant development. It has the potential to make our phones more powerful, versatile, and creative. However, it is important to remember that generative AI is still in its early stages. There are many challenges that need to be addressed before it can be fully realized.


Overall, Qualcomm's bet on generative AI is a bold one. But it is also a bet that could pay off big time. If Qualcomm is successful, generative AI could become a standard feature of future smartphones. And that would mean that we would all have access to a powerful new tool that could change the way we live and work.

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