Law · Pennsylvania, US
Artificial Intelligence Deceptive Advertising Act (Senate Bill 806)
Pennsylvania's law requires clear disclosures for advertisements using AI-generated or significantly modified content that creates a false consumer perception about the nature, origin or authenticity of advertised goods or services. It exempts text-only content, evidently fictional content, and parody, satire, commentary or criticism, rather than requiring labels on all AI-assisted advertising. Enforcement rests with the attorney general and district attorneys; the act does not create a private right of action.
- Passed
- Passed
- Effective
Updated
What it requires
- Do not create and distribute, or cause the creation and distribution of, covered advertisements without clear and conspicuous disclosure.
- State that the advertisement “contains content that was modified or generated using artificial intelligence.”
- Present the disclosure when the synthetic content is first presented.
- Use the same medium for the disclosure as for the synthetic content.
- Where technically feasible, make the disclosure permanent or extraordinarily difficult to remove.
Who it affects
Advertisers creating and distributing, or causing the creation and distribution of, covered advertisements must comply, protecting consumers from false perceptions about advertised goods or services.
Timeline
Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law. Our story