Voluntary standard · Global
Interactive Advertising Bureau AI disclosure framework
The Interactive Advertising Bureau released an AI disclosure framework favoring risk-based disclosure rather than universal labeling. It focuses on AI use that materially affects authenticity, identity or representation in ways that could mislead consumers, combining consumer-facing notices with machine-readable provenance information. It is industry guidance, not Pennsylvania law.
- In force
Updated
What it requires
- Recommends risk-based disclosure for AI use that materially affects authenticity, identity or representation in ways that could mislead consumers.
- Combines consumer-facing notices with machine-readable information about content provenance.
Who it affects
The framework addresses marketers and technology builders working with AI-generated advertising content.
Timeline
The Interactive Advertising Bureau released the AI disclosure framework. Our story